Since the early 1990s Indian society has undergone some of the greatest changes it has seen since Independence in 1947. Several key events at the beginning of the 1990s inaugurated the processes that occurred during the decade. These years saw the rise and fall of the political parties who support Hindutva or policies of Hindu nationalism, while economic reforms brought in a new age of consumerism and liberalism that has taken root across the Indian metropolises. While other major social transformations also took place during this decade, such as the rise of lower castes, this period can be said to be one in which a new social group, 'the new middle classes,' rose to dominate India economically, politically, socially and culturally. The impact of these new groups was felt outside of India as they were part of transnational family networks and the diaspora that became increasingly important as a market for Hindi films, alongside other global audiences.