In Indonesia, there is one image of ideal beauty that is portrayed in all media, from magazines, advertisement billboards to commercials, especially of beauty products. This image portrays woman with almost white-light skin tone, long-straight lustrous silky black hair, big rounded eyes with double eyelid and long eyelashes, pointed nose, and slim yet curvy figure. This image can be seen in almost every beauty commercials in Indonesia and it immediately raises question because most native Indonesians, except in small areas of Indonesia, is naturally dark-skinned.
